Monthly Archive: May 2020

How to Keep Quality Leads and Push Them Along the Sales Funnel

Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.

Here’s how to keep quality leads and convert them:

Position Your Brand as an Authority

You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.

Provide Content that Converts

You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.

Set up a Retargeting Campaign

Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.

It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.

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Effective Ways to Prevent Shopping Cart Abandonment

Shopping cart abandonment is a lot more common than many realize,and it’s affecting many e-commerce sites. According to research,the average documented online shopping cart abandonment is 69 percent. This means that for every ten shoppers that adds an item to their carts,around seven of them will just click out of the site without purchasing anything. For online businesses,especially those that invest in basic SEO training,this is a huge problem that should be addressed immediately.

Here are some ways to lower the rate of shopping cart abandoment on your site:

Send a follow-up email as soon as a customer abandons

As soon as your customer leaves their shopping cart without completing their purchase,send an email within the first few hours to reel them back in. If you’re e-commerce site uses email marketing and some form of retargeting technology,this is a highly effective approach. Capitalize on the first few hours of abandonment and use it as an opportunity to regain as many lost customers as possible.

Increase the shopper’s trust in the purchase process

Whenever a customer makes an online purchase,they put their trust on the e-commerce site. After all,buying anything online means you’ll have to provide important personal and financial information. That’s why it’s important for e-retailers to create a safe buying environment for their customers. Have a valid SSL certificate and show some well-known security logos to increase buyers’ trust.

Make the checkout process as short as possible

The shorter the checkout process is,the better. The ideal is to have 3-5 steps. Anything more than that will only make the shopping process look complicated to the users,which may cause them to abandon the items in their carts. Also,even if you’ve shorten the process,try not to include too many fields that customers need to fill in.

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